We partnered with our Skyy Spirits client to re-brand and re-introduce Espolón Tequila in the US market. The essence of this spirit is anchored by a “real Mexico” brand positioning, one that leverages the look and feel of classic 19th century Mexican artistry. The brand is underscored by the notion of “true stories” in the context of Mexico’s proud history and traditions; we communicated this messaging via retail signage, advertising, collateral, POS, on-premise promotions, recipe cards, and a myriad of other vehicles. In the coming months we will be developing the official Espolón website as well.
