We were enlisted by the client to help reinvigorate the venerable Cutty Sark blended Scotch whisky brand. Launched via an on-premise (trade and consumer) retail promotion, we developed an impactful campaign that re-positioned the brand as a younger, hipper spirits choice. We embraced the brand’s point of differentiation — its London heritage — and crafted the messaging to speak to a younger demographic without alienating its core consumers.