The North End Creative http://thenorthendcreative.com/brand We are a Seattle area branding, advertising and design agency Tue, 26 Jul 2011 23:06:14 +0000 en hourly 1 http://wordpress.org/?v=3.1 All choices lead you somewhere http://thenorthendcreative.com/brand/2011/02/19/test-post/ http://thenorthendcreative.com/brand/2011/02/19/test-post/#comments Sat, 19 Feb 2011 13:52:44 +0000 Administrator http://vikrant-testing-site2.info/wp304/?p=3

Two of my favorite things together American Bourbon and Willem Dafoe. This ad just keeps raising the bar of the ability to tell a story in 30 secs and carry the persona of the product/brand all the way through. I came across the full article at Adweek. Keep it on your radar.

Article From Adweek

Directed by Dante Ariola
Brand: Jim Beam Whiskey
Agency: StrawberryFrog
Review Date: February 15, 2011

Liquor advertising is fast becoming a canvas for virtuoso acting performances. In 2009, we saw Robert Carlyle march his way through a five-minute, continuous-take Johnny Walker spot from BBH, bringing the brand’s entire history masterfully to life with a wonderful walking monologue in the Scottish highlands. Now, StrawberryFrog has crafted this peculiar and compelling 90-second spot for Jim Beam, directed by Dante Ariola, with the chameleonic Oscar-nominated actor Willem Dafoe playing almost every character while ruminating on the nature of life’s choices and where they lead you. Read More

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